Questions:Is Yahoo!’s Business Model Working in 2011?

Is Yahoo!’s Business Model Working in 2011?

Questions:

1.   Using Porter’s five-forces model, what does Yahoo!’s competitive structure and industry look like? What are the implications of this structure for the long-run profitability of Yahoo! in the market?

(30 marks)

2.   Has Yahoo! permanently lost the battle to Google? Can Yahoo! reinvent itself? What strategies would you recommend? (20 marks)

3.   What steps can Yahoo! make to realign its business model?

          (20 marks)

4.   To what extent is Google’s competitive advantage sustainable?

     (20 marks)

Presentation format and Harvard reference style (10 marks)                                                     

The End of Assignment